My journey began in 2009 in video production and motion design, where I explored various fields—from organizing live broadcasts and working on TV to creating music videos and launching my own production business. As vertical video gained popularity, I adapted to this format, collaborating with major brands like VK, Yandex, and Tinkoff.
The biggest lesson I’ve learned over the years is the importance of capturing attention instantly and evoking emotion. Every project I take on is focused on creating content that connects with viewers from the very first seconds.